At Alegio Chocolaté, we believe in doing things differently, and that's where "Raise Trade" comes in. It's a step beyond Fair Trade. Fair Trade focuses on giving farmers better wages and conditions, which is great, but Raise Trade takes it up a notch. Instead of just exporting raw cocoa beans, Raise Trade keeps more of the process in the country where the cocoa is grown. So, the local farmers not only grow the cocoa but also make the chocolate, keeping more of the profits at home.
What Is Raise Trade?
Raise Trade means that instead of shipping cocoa beans off to be turned into chocolate somewhere else, it all happens in the country where the cocoa is grown. In places like Madagascar or São Tomé, the cocoa is grown, processed, and turned into chocolate all locally. This adds more value to the product, which means the farmers and workers can earn more money and support their families better.
At Alegio, we work with farmers who follow this model. They don’t just grow the beans—they’re part of the entire chocolate-making process. This makes sure that more of the money stays with the people who put in the hard work.
Why Is Raise Trade Important?
Raise Trade is about more than just money. It’s about creating better jobs, keeping profits local, and protecting the environment. When chocolate is made locally, it cuts down on the need to ship raw beans long distances, which means fewer carbon emissions. It also means the people making the chocolate are paid fairly for their work and have more control over the entire process.
At Alegio, we focus on sustainability, using biodynamic farming practices that are good for the land and the people. Our farmers work in harmony with nature, using methods that help preserve the land for future generations.
Supporting Communities
By keeping the chocolate-making process in the country where the cocoa is grown, Raise Trade helps build stronger communities. Farmers earn more money, which means they can invest in schools, healthcare, and other important services. Plus, they’re no longer just suppliers of raw materials—they’re involved in making the final product, which gives them a sense of pride and ownership.
